by Mars United Commerce | May 18, 2026 | Connected Commerce, Influencer Marketing, International, Retail Media
Networks around the world are using social influencers and content creators to bring relevance and authenticity to the media plan. By Cameron Porter, Mars United Commerce ANZ As shoppers become less responsive to hard-sell advertising, retail media networks are...
by Mars United Commerce | May 14, 2026 | Digital Commerce, Ecommerce
Generative AI-mediated product recommendations are redefining the digital shelf. By Julia McGillivray and Courtney Racz, Mars United Commerce As generative AI increasingly intermediates in the path to purchase by helping consumers discover,...
by Mars United Commerce | May 13, 2026 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. In this fifth edition of the Retail Media Report Card: Europe, we cover 21 networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal,...
by Mars United Commerce | May 6, 2026 | Agentic Commerce, Connected Commerce, Insights & Measurement, Retail Media
By Tiffany Dockery & Diane Bollig, Publicis Commerce It’s an omnichannel world, and brands have to decide how boldly they want to show up in it. That reality was fully evident at the POSSIBLE 2026 conference in Miami, where more than 7,000 marketers converged in...
by Mars United Commerce | May 6, 2026 | Connected Commerce, Insights & Measurement, Retail Media
Technology advancements have transformed media mix modeling from a retrospective reporting exercise into an active planning engine. By Willy Blesener and Prabhpreet Sidhu, Mars United Commerce For too long, the measurement conversation in commerce marketing has been...
by Mars United Commerce | May 4, 2026 | Agentic Commerce, Connected Commerce, Ecommerce
As our new research reports outline, brands can prepare for the agentic future by relying on their commerce marketing past. By Amy Andrews, Mars United Commerce The more I learn about this new agentic shopping phenomenon, the more similarities I see to the existing...
