by Mars United Commerce | Aug 4, 2025 | Connected Commerce, Kroger, Retail Media
Mars United’s Commerce Media team provide a few thoughts on the unification of retail media, insights, and loyalty marketing services at the nation’s largest grocer. Kroger last week formally unveiled the unification of its Kroger Precision Marketing retail media...
by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
by Mars United Commerce | Jul 28, 2025 | Connected Commerce, Insights & Measurement, Retail Media
Publicis Commerce VP-Analytics Prabhpreet Sidhu reports back from the IAB Measurement Leadership Summit, an invitation-only event that unites 100+ data and measurement executives from across the advertising industry. Advertising practitioners are making great strides...
by Mars United Commerce | Jul 3, 2025 | Connected Commerce, Organizational Excellence
Six takeaways from Cannes Lions 2025 all point to the same conclusion: commerce marketing continues to thrive By Rob Rivenburgh, Publicis Commerce I made my first trip to the Cannes Lions Festival of Creativity last month. I came away impressed, energized, and...
by Mars United Commerce | Jun 30, 2025 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. Retail media has become one of the most dynamic formats in the media ecosystem globally — and Latin America is no exception. Produced by Publicis Commerce LatAm, this first Retail Media Report Card for the region takes...
by Mars United Commerce | Jun 23, 2025 | Connected Commerce, Insights
To download the report, fill out the form below. Millennials constitute a complex generation that is full of surprises and far more diverse than any of the common, often-negative stereotypes about them could ever summarize. In part two of this special research report,...
