by Mars United Commerce | Sep 15, 2025 | Connected Commerce, Retail Media
The 12th edition of the industry’s most informative cross-network assessment guide evaluates 89 capabilities at 25 leading platforms. To download the report, fill out the form below. In May, eMarketer again adjusted its forecast for U.S. retail media spending downward...
by Mars United Commerce | Sep 3, 2025 | Connected Commerce, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Publicis Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers and...
by Mars United Commerce | Sep 3, 2025 | Connected Commerce, Insights
Insights for Engaging with Retail’s Most Valuable Generation To download the report, fill out the form below. “Gen X really is the forgotten generation. These poor middle-agers, former latchkey kids raised on MTV, are now toiling in the shadows, upstaged by the...
by Mars United Commerce | Aug 4, 2025 | Connected Commerce, Kroger, Retail Media
Mars United’s Commerce Media team provide a few thoughts on the unification of retail media, insights, and loyalty marketing services at the nation’s largest grocer. Kroger last week formally unveiled the unification of its Kroger Precision Marketing retail media...
by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
by Mars United Commerce | Jul 28, 2025 | Connected Commerce, Insights & Measurement, Retail Media
Publicis Commerce VP-Analytics Prabhpreet Sidhu reports back from the IAB Measurement Leadership Summit, an invitation-only event that unites 100+ data and measurement executives from across the advertising industry. Advertising practitioners are making great strides...
