by Mars United Commerce | Apr 30, 2025 | Connected Commerce, Organizational Excellence, Retailer Intelligence
The next big growth opportunity for CPGs? It’s back where we started: the physical store. By Steve DeVore, Chief Creative Officer To read the full white paper, download the file at the bottom of this page. Retail media networks and the digital shelf get most of the...
by Mars United Commerce | Apr 16, 2025 | Digital Commerce, Ecommerce
Mars United’s digital shelf experts summarize the key learnings that brands can immediately incorporate to prepare for the future of ecommerce. More than 800 ecommerce practitioners convened in New Orleans last week to attend the Digital Shelf Summit, the annual...
by Mars United Commerce | Apr 15, 2025 | Connected Commerce, International, Retailer Intelligence
How brands and retailers are leveraging data and AI to drive conversion and loyalty By Sydney Saraka, Mars UnitedSM Commerce In today’s Canadian retail landscape, personalization isn’t just a buzzword — it’s a game-changer. Consumers in Canada now expect...
by Mars United Commerce | Apr 14, 2025 | Connected Commerce, Ecommerce, Retail Media
In the evolving commerce marketing ecosystem, everything old is new again — you just need to measure it now. “Experience” was the most-used buzzword at this year’s Shoptalk Spring event in Las Vegas, where a reported 10,000 attendees (half of them first-timers)...
by Mars United Commerce | Apr 1, 2025 | Commerce Media, Connected Commerce, Ecommerce, Insights
Strategies for developing privacy-first marketing measurement and shopper targeting practices. By Prabhpreet Sidhu, Mars UnitedSM Commerce To download the report, fill out the form below. As digital advertising evolves in an era of heightened privacy regulation,...
by Mars United Commerce | Mar 10, 2025 | Connected Commerce, International
By Nicole Staffiere, Mars UnitedSM Commerce According to Statistics Canada (2024), immigration is driving 92% of the nation’s population growth — which means the race is on for CPG brands to connect with the 500,000+ new consumers who are settling here each year. For...
