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Mars United Commerce, Author at Mars United - Page 9 of 114

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How to Make Friends with Media Buyers

How to Make Friends with Media Buyers

The easiest way is to make their jobs easier. Here are a few ways how. By Ryan Jordan, Mars United Commerce Retail media doesn’t struggle to win over brand advertisers because of data. It struggles because it’s hard to buy. If you’re a media buyer in today’s...
How to Win at Walmart

How to Win at Walmart

Six tips for building a mutually beneficial partnership with the world’s largest retailer. “Our mission to help people ‘Save Money and Live Better’ is as true today as it’s ever been,” declared John Furner, while leading his first earnings call as global CEO after his...