by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
by Mars United Commerce | Jul 5, 2024 | Amazon, Ecommerce, Retail Media
Growing competition from Temu and Shein has the ecommerce giant launching a new section for directly sourced discount products By Michella Chiu, Mars UnitedSM Commerce Amazon is making a significant move to compete with rapidly growing Chinese ecommerce platforms Temu...
by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Jun 27, 2024 | Amazon, Commerce Media, Kroger, Retail Media, Target, Walmart
Download our latest Report Card from September 2024 here. Here’s what Google Search’s new AI Overview has to say when asked about “retail media growth trends”: “Retail media networks are a growing trend in the retail industry, with revenues increasing by more than $10...
by Mars United Commerce | Jun 26, 2024 | Connected Commerce, Retail Solutions
Loblaw Companies Ltd. continues to seek ways to grow and be a leader in Canada’s retail media space. On June 11, Loblaw hosted its “Upfront,” an annual event that gives the retailer an opportunity to present its goals and strategies for growth to brand partners. Three...
