by Mars United Commerce | Feb 15, 2022 | Ecommerce, Retail Media
The following analysis is the third in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Quality vs. Quantity? Both count. As...
by Mars United Commerce | Jan 31, 2022 | Ecommerce, Retail Media
The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands. In this special report, Ethan Goodman, SVP-Commerce...
by Mars United Commerce | Jan 20, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the second in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Generating Traffic Brings More Than...
by Mars United Commerce | Jan 18, 2022 | Ecommerce, Insights & Measurement
For years, supermarket operators (and many CPG marketers) scoffed at the idea that shoppers would one day conduct full grocery trips online. Why? Because discerning shoppers would never buy fresh food without seeing and touching the products themselves — let someone...
by Mars United Commerce | Jan 18, 2022 | Connected Commerce, Ecommerce, International
The future, in 15 minutes or less Post-pandemic shoppers expect brands to be purposeful, relevant, convenient and quick. The Mars Agency London presents seven key trends that should guide strategic thinking for marketers in 2022. TRENDS: Cut To The Quick (quick...
by Mars United Commerce | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...
