by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
by Mars United Commerce | Feb 28, 2022 | Ecommerce, Insights
The impact of Generation, Purpose & Store on shopping behavior. By Theresa Lyons & Katie Butler, The Mars Agency If you work in the marketing industry, you’ve no doubt seen this phrase more than once: Right message. Right time. Right place. But the average...
by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
by Mars United Commerce | Feb 15, 2022 | Ecommerce, Retail Media
The following analysis is the third in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Quality vs. Quantity? Both count. As...
by Mars United Commerce | Jan 31, 2022 | Ecommerce, Retail Media
The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands. In this special report, Ethan Goodman, SVP-Commerce...
by Mars United Commerce | Jan 20, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the second in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Generating Traffic Brings More Than...
