by Mars United Commerce | Feb 22, 2023 | Connected Commerce
Six shopper trends that retailers should consider when building this year’s seasonal marketing plan By Katherine Barks, The Mars Agency Back-to-school shoppers in 2023 will probably be picking math as their favorite subject again. With inflation continuing to spark a...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by Mars United Commerce | Jan 26, 2023 | Connected Commerce
By Brian Higdon, The Mars Agency Help! ChatGPT has taken over a whole lot of my free time. So when I was thinking the other day of use cases for ChatGPT within retail and consumer goods, I naturally asked ChatGPT, and it said: Customer service & chatbots Order...
by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
by Mars United Commerce | Jan 3, 2023 | Connected Commerce
Ten multi-talented and multi-channeled leaders from Mars United’s Commerce Practice examine the trends that will shape the industry in 2023 — along with some things they hope will happen, but probably won’t. Plus, we evaluate how well our forecasters did...
