by Peter Breen | Nov 28, 2023 | Ask Marilyn, Connected Commerce, Ecommerce, Retail Media
The following article presents agenda highlights from P2PI Live, the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals. This year’s event was held in St. Louis from Nov. 7-9. Return on Relationship: The New ROAS Conversations...
by Peter Breen | Oct 6, 2023 | Connected Commerce, Ecommerce, Retail Media, Retailer Intelligence
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event. If you need some really tactical proof that shoppers need a “unified” commerce experience, here it is: 90% of the time that ShopRite customers scan QR...
by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
