by Mars United Commerce | Aug 8, 2023 | Amazon, Ecommerce
As the preeminent experts in connected commerce with a specialty practice dedicated to maximizing brand performance across the Amazon ecosystem, The Mars Agency is ideally suited to help brands optimize these opportunities. Each month, our Ecommerce team compiles a...
by Mars United Commerce | Jul 25, 2023 | Amazon, Ecommerce
Our intrepid Ecommerce team fearlessly assesses their predictions for Amazon’s record-breaking event (high fives are deserved all around). By Jordan Sagisi, Senior Director, Amazon Commerce It’s official: Amazon Prime Day 2023 was a big deal. Amazon even announced...
by Mars United Commerce | Jun 14, 2023 | Amazon, Ecommerce
A monthly Amazon Update from The Mars Agency’s Ecommerce practice As competition in the retail media marketplace continues to intensify and the dominance of digital advertising’s triopoly (also including Google and Facebook) wanes, Amazon has been working...
by Mars United Commerce | May 11, 2023 | Amazon
By Jordan Sagisi, The Mars Agency Although the annual IAB NewFronts event generally tends to focus on upcoming digital programming, Amazon stayed connected to its roots in commerce this year by highlighting performance, leaving ad buyers in our connected commerce...
by Mars United Commerce | May 2, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following is the final article in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage,” while the second looked at “Picking the Ideal...
by Mars United Commerce | Apr 4, 2023 | Amazon, Customer Development, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
