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THOUGHT LEADERSHIP

New Technology Helps Marketers Master Amazon

24 Oct 2023

Today at Amazon unBoxedThe Mars Agency launched new enhancements to its Marilyn Ecommerce Insights Suite, introducing a global full-service insights suite designed to accelerate and enhance existing end-to-end Amazon capabilities.

The enhanced platform provides the metrics that matter for commerce marketers across four key components: sales and operations, media, digital shelf, and Amazon Marketing Cloud. Adding to the improvements are holistic dashboards and opportunity reports that enable marketers to make better, more agile decisions, along with AI tools that empower them to succeed with Amazon Marketing Cloud.

By merging the foundational knowledge and data needed to fuel the Amazon flywheel with the principles of commerce marketing and shopper behavior, The Mars Agency is now setting a new industry standard for ecommerce. Combining these next-gen tools with the expertise of our end-to-end commerce marketing teams brings unrivaled expertise to the marketplace.

The noteworthy enhancements to the Marilyn Ecommerce Insights Suite include:

1)  Marilyn AMC Clean Room Solution: This new solution provides an intuitive, user-friendly portal for marketers to ask the critical questions that help guide strategic marketing decisions and media planning — from how shoppers interact with sponsored brand and display ads, to how campaigns perform regionally, to how ads drive in-store sales.

2)  Marilyn Digital Shelf Health: This new digital shelf technology helps clients move beyond content compliance and gain a competitive advantage. From content health, to market share, to sales and order value, the solution delivers insights that drive better ecommerce performance.

With 700% growth in three short years, the full-service Mars Ecommerce Team is composed of business analysts, business managers, advertising experts, DSP specialists, search specialists, digital shelf strategists, copywriters, and designers. The team is also currently testing chatGPT on both Product Listing Creation and Digital Shelf Copy, as well as exploring generative AI tools to determine image effectiveness. At the Amazon unBoxed event in New York this week, Director of Analytics Jack Lindberg was recognized as a “Partner Ambassador” by Amazon Ads.

Clients agree that the powerful mix of end-to-end insights with an end-to-end team can have a remarkable impact on their business.

According to Jonathan Moy, Director of Amazon & Omnichannel at Prestige Consumer Healthcare, “Our partnership with the Marilyn Ecommerce Intelligence Platform helps us unearth rich digital shelf insights that enable us to not only iterate upon, but truly grow the business in an impactful way.”

According to Robert Rivenburgh, Global Chief Executive Officer of The Mars Agency, “We believe we’re the only company to combine what we refer to as art and algorithm in ecommerce, using data and insights to connect our clients’ ecommerce assets and deliver seamless shopper experiences that drive better business results.”

Ecommerce is a fast-paced industry where your business can change on a dime. Marketers need fast answers, backed by data, which can be hard to source and activate with speed. Coupling shopper marketing acumen with industry-leading data, The Mars Agency strives to identify opportunities for enhanced engagement with the shopper, improved connectivity with marketing programs, and better utilization of retail capabilities and vendor innovation — helping to achieve growth on Amazon and beyond.

To learn more about the Marilyn Ecommerce Insights Suite, please visit www.themarsagency.com/ecommerce/.

About The Mars Agency
The Mars Agency is an award-winning, independently owned, global Commerce Marketing practice. With talent around the world, they connect people, technology and intelligence to make each client’s business better today than it was yesterday. Mars’ industry-leading MarTech platform, Marilyn®, helps marketers understand the total business impact of their Commerce Marketing, enabling them to make better decisions, create connected experiences and drive stronger results. Learn more at www.themarsagency.com and meetmarilyn.ai

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