by Mars United Commerce | Jan 27, 2022 | Company News
Heading into 2022 with a continued focus on growth, The Mars Agency is thrilled to announce the addition of 19 new Martians to the ever-growing talent pool across our many practices and offices. Recent personnel activity also included one executive promotion: Jan...
by Mars United Commerce | Jan 25, 2022 | Retail Media, Retailer Intelligence
By Katherine Barks, The Mars Agency “Capital is no longer the most important ingredient of who can win at retail. It’s not who can spend the most on ads and get the most eyeballs – it’s who can connect the best.” Harley Finkelstein, President, Shopify The...
by Mars United Commerce | Jan 24, 2022 | Company News, Organizational Excellence
The Mars Agency is thrilled to announce that Director of People & Culture Nichole Hoskins has been named to the list of “Top 100 DEI Leaders in 2021” compiled by the Mogul executive recruitment service. A “culture-focused people management professional,” according...
by Mars United Commerce | Jan 20, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the second in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Generating Traffic Brings More Than...
by Mars United Commerce | Jan 18, 2022 | Ecommerce, Insights & Measurement
For years, supermarket operators (and many CPG marketers) scoffed at the idea that shoppers would one day conduct full grocery trips online. Why? Because discerning shoppers would never buy fresh food without seeing and touching the products themselves — let someone...
