by Mars United Commerce | Feb 15, 2022 | Ecommerce, Retail Media
The following analysis is the third in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Quality vs. Quantity? Both count. As...
by Mars United Commerce | Feb 11, 2022 | Company News
The Mars Agency has strengthened its growing business in Canada by building up the executive management ranks. At the top, the agency has expanded the purview of Darren Keen, CEO International Markets, to encompass the agency’s business and growth efforts in the...
by Mars United Commerce | Feb 9, 2022 | Innovation, Retail Intelligence
By Brian Hutchinson, The Mars Agency We’re living in an incredibly interesting time for retail and in-store merchandising. In the post-COVID world, we’re seeing changes in shopper behavior, changes in digital technology, and changes in the ways retailers...
by Mars United Commerce | Feb 2, 2022 | Insights & Measurement, Marilyn, Retail Media
Historically, allocating shopper marketing budgets has been fairly simple: It’s based largely on the percentage of ACV (all commodities volume) generated by that retailer, but then can be influenced by the “squeaky wheels” in the organization — which leads to highly...
by Mars United Commerce | Jan 31, 2022 | Ecommerce, Retail Media
The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands. In this special report, Ethan Goodman, SVP-Commerce...
