by Mars United Commerce | Mar 28, 2022 | Connected Commerce, Ecommerce
By Kristin Wall and Michella Chiu, The Mars Agency Alcoholic beverages are one of the fastest-growing ecommerce categories, having experienced exponential growth since 2019: Sales through the two most important ecommerce channels, online grocery stores and...
by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
by Mars United Commerce | Mar 17, 2022 | Retail Intelligence, Target
The following analysis is the first in a series of reports from Mars United Commerce’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This first report looks...
by Mars United Commerce | Mar 16, 2022 | Ask Marilyn, Insights & Measurement, Marilyn
Against the backdrop of a life-altering pandemic, the world has changed in numerous ways over the last two years as concerns over social justice, economic inequality and environmental protection have reached all-time highs among many consumers. Should these heightened...
