by Mars United Commerce | Feb 27, 2023 | Uncategorized
Educational opportunities inspired by Black History Month don’t end after February. Working towards being a better ally is a 365-day effort. With Black History Month spotlighting conversations around inequity, how can companies keep making progress towards better...
by Mars United Commerce | Feb 22, 2023 | Connected Commerce
Six shopper trends that retailers should consider when building this year’s seasonal marketing plan By Katherine Barks, The Mars Agency Back-to-school shoppers in 2023 will probably be picking math as their favorite subject again. With inflation continuing to spark a...
by Mars United Commerce | Feb 21, 2023 | Insights, International
To help fuel the insights being generated by our proprietary Marilyn® technology platform, The Mars Agency recently surveyed over 14,000 shoppers around the globe about their shopping habits across dozens of product categories. The following article is the first in a...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by Mars United Commerce | Feb 17, 2023 | Company News
The Mars Agency has strengthened its world-class client leadership ranks with the appointment of industry veteran Wendy Winter as SVP. A commerce marketing veteran with more than 15 years of experience building brands across the CPG, retail and foodservice industries,...
