by Mars United Commerce | Mar 8, 2023 | Retail Intelligence
Nearly every retail category saw a lift in sales in January 2023 over December 2022, as reported by the U.S. Commerce Department. It’s evidence that consumer spending is not declining, plus a good sign for both retailers and brands. And while consumers are continuing...
by Mars United Commerce | Mar 7, 2023 | Connected Commerce, Retail Media, Unlocking Retail Media's Potential
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. By Ethan Goodman, The Mars Agency The following article is the first in an “Unlocking the Full Potential of Retail Media” series. Part 1: Delivering Total...
by Mars United Commerce | Mar 3, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the first in a three-part series examining “Game-Changing Ecommerce Partnerships.” The next two articles look at “Picking the Ideal Marketing Partner” and “Activating Your...
by Mars United Commerce | Feb 28, 2023 | Amazon, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Feb 27, 2023 | Company News
The Mars Agency has equipped itself and its clients around the globe with more formidable strategic planning expertise by naming 30-year commerce marketing professional Craig Elston to a new role. As Group SVP, Strategic Planning, Elston will lead the U.S. team of...
