by Mars United Commerce | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by Mars United Commerce | Apr 21, 2023 | Company News
Spring is in bloom and so are these new hires! The Mars Agency continued to grow in March with 16 additions across many facets of the business. Joining are Customer Development ranks are: Madison Buckby (right) as Senior Account Executive in the Grocery channel for...
by Mars United Commerce | Apr 19, 2023 | Clarity in Commerce
Conagra Brands’ Senior Director discusses “Connecting the Dots Between Shopper and Commerce Marketing.” To watch other episodes of Clarity in Commerce, click here. With the definition of “retail” changing substantially in recent years as consumers adopted various new...
by Mars United Commerce | Apr 19, 2023 | Connected Commerce, Innovation, Retail Intelligence
Technology trends in the commerce marketing space may shift from year to year, but one thing never changes: the need for brands and retailers to find more effective ways to influence shoppers. Another thing that never changes is the importance of the brick-and-mortar...
by Mars United Commerce | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
