by Mars United Commerce | Jun 29, 2023 | Ecommerce
Several key themes emerge as The Mars Agency’s Ecommerce experts present their forecast for this year’s big event. Since Amazon first launched Prime Day in 2015, commerce marketers across all product categories have come to excitedly anticipate this massive...
by Mars United Commerce | Jun 23, 2023 | Ecommerce
The following analysis is the second in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across six leading retailers. We are excited to shift our...
by Mars United Commerce | Jun 22, 2023 | Connected Commerce
join us TO LEARN retail media trends and forecastS With the ability to shop anytime and anywhere, the customer journey is becoming increasingly complex. And with the proliferation of retail media networks, AI, search, social shopping and so many more engagement...
by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
by Mars United Commerce | Jun 22, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
