by Mars United Commerce | Jul 23, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What is your viewpoint for employing an “always on” retail media strategy, especially for...
by Mars United Commerce | Jul 23, 2023 | Ecommerce
The following analysis is the third in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. Read Part 1: Winning Organic...
by Mars United Commerce | Jul 11, 2023 | Connected Commerce, Retail Media
There are still plenty of spaces to fill, but brands and retailers are working more off the same scorecard these days. Download a copy of this report here: Winning at Retail Media Bingo It’s pretty common for a marketing conference to be dominated by a handful of...
by Mars United Commerce | Jul 7, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions brands ask about retail media strategy. You can’t achieve maximum results from retail media when it’s managed in a silo. The strategy that guides our work with...
by Mars United Commerce | Jul 5, 2023 | Ecommerce
A three-phase plan for indirectly capitalizing on Amazon’s blockbuster annual sales event. Amazon Prime Day is often called the Super Bowl of Ecommerce for the massive attention that it receives: 68% of U.S. consumers recently told Jungle Scout that they’re “likely”...
