by Mars United Commerce | Oct 17, 2023 | Company News
The Mars Agency has appointed Todd Cywinski to Group Senior Vice President of Client Leadership. Cywinski will lead a portfolio of The Mars Agency’s client accounts and teams focused on CPG and BevAlc sectors. “Todd brings a unique blend of authenticity,...
by Mars United Commerce | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by Mars United Commerce | Oct 10, 2023 | Company News
The Mars Agency has appointed Kellie Moran as Executive Vice President of Operations. Moran will be based in New York and report to Rob Rivenburgh, Global CEO of The Mars Agency. Moran is responsible for overseeing agency operations, resource management, and project...
by Mars United Commerce | Oct 10, 2023 | Connected Commerce, Customer Development, Retail Intelligence
Five tips for building effective strategic partnerships with the channel’s two largest retailers. The warehouse club channel has been on a roll lately. Although 2023 sales growth at the channel’s two leading players, Costco (62% market share) and Sam’s Club (31%), has...
by Mars United Commerce | Oct 10, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
