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Kellie Moran to Lead Operations

10 Oct 2023

The Mars Agency has appointed Kellie Moran as Executive Vice President of Operations. Moran will be based in New York and report to Rob Rivenburgh, Global CEO of The Mars Agency.

Moran is responsible for overseeing agency operations, resource management, and project management across the U.S. and internationally.

“Kellie is an experienced strategic operations executive with an extensive background in advertising and creative operations,” said Rivenburgh. “She has a proven track record of driving transformational change for agencies and clients across various industry verticals, including healthcare, beauty, technology, publishing, finance, and luxury goods. With her at the helm of our agency operations, resource management and project management, I have no doubt that we will continue to propel productivity and deliver exceptional results for our clients and drive innovation throughout our organization.”

Before joining The Mars Agency, Moran served as SVP, Global Operations Lead for Omnicom Health Group. Her other experience includes operations positions at W20 Group, Geometry Global, and Arnold Worldwide, among others.

Moran said, “My commitment is to lead the agency to a modernized and optimized operational platform that supports creative excellence and client-centric delivery. Collaboratively, we will transform how we work to further elevate our solutions in the commerce marketing space. I look forward to this remarkable journey with The Mars Agency team.”

Moran is the latest in a series of senior executive hires at The Mars Agency, which recently named Todd Cywinski as Group Senior Vice President of Client Leadership, Katrina Smart as Commerce Media Director for Europe, and Martyn Farmer as VP of Business Leadership in its Berlin, Germany, office. In Australia, Gavin McColl joined as eCommerce Director and Jeremy Hagnere as Retail Media Director.  

About The Mars Agency

The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, they connect people, technology and intelligence to make clients’ business better today than it was yesterday. Mars’ industry-leading MarTech platform, Marilyn®, helps marketers understand the total business impact of their commerce marketing, enabling them to make better decisions, create connected experiences and drive stronger results. Learn more at and

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