Brooke Roller, Mars United’s SVP-Retail Consultancy Client Solutions, was named a winner this month in the Business Excellence category of the Path to Purchase Institute’s 11th annual Women of Excellence competition. The following is a profile of the qualities and characteristics that earned her the recognition.
Brooke Roller exemplifies Business Excellence through her ability to drive measurable business growth, deepen client partnerships, elevate organizational capabilities, and consistently deliver strategic impact across some of Mars United’s most important client relationships.
As our foremost expert in both the beverage-alcohol category and small format retail channel, Brooke is one of the most trusted and respected voices within both Mars United and the broader Publicis Commerce ecosystem. She oversees a team of 23 associates that handles several complex client relationships. Through her leadership, category expertise, and deep understanding of omnichannel commerce, Brooke has established herself as an indispensable advisor to clients, cross-functional teams, and agency management.
Brooke’s contributions have directly supported client success and agency growth. Under her strategic guidance, the bev-alc business has achieved 9% year-over-year growth, driven by strengthened client partnerships that have led to a leadership position in the category. Her ability to translate retailer, shopper, and channel insights into actionable business strategies has helped clients identify growth opportunities, improve omnichannel performance, and navigate an increasingly complex retail landscape.
What makes Brooke truly exceptional is the breadth of her expertise and influence. In addition to her direct client work, she serves as one of the agency’s leading authorities in the convenience, value, and drug channels, providing best-in-class intelligence, personal relationships with retailers, and strategic guidance that benefit clients throughout the organization. Her understanding of shoppers in these channels enables brands to build stronger commerce strategies and deliver more effective business outcomes.
She also is a trusted contributor to new business efforts and routinely supports some of Mars United’s most important growth opportunities. Her strategic thinking, industry knowledge, and category expertise recently played a key role in helping secure the Constellation Brands business.
Just as important as her business impact is the trust she has earned from clients and colleagues alike. Brooke has built deep, long-standing relationships by consistently delivering value, bringing clarity to complex situations, and serving as a steady, confident partner during periods of change and growth. Clients view her as an extension of their own teams and routinely seek her guidance on critical business challenges. Her ability to combine strategic thinking with operational excellence has strengthened client confidence and reinforced Mars United’s reputation as a trusted commerce partner.
Internally, Brooke is widely recognized as a leading bev-alc and omnichannel commerce authority and is regularly sought out by teams across Publicis Commerce for guidance, strategic counsel, and category expertise. She has therefore helped shape strategies, solve complex challenges, and elevate capabilities across the broader organization.
Through training, mentoring, and knowledge sharing, Brooke has strengthened organizational expertise while helping teams better understand evolving retailer dynamics, omnichannel commerce strategies, and channel-specific opportunities. Her willingness to invest in the development of others has elevated both client outcomes and agency capabilities.
Beyond her industry expertise, Brooke is widely respected for her leadership style, which combines empathy, transparency, resilience, and accountability to creating an environment built on trust and collaboration. Whether guiding large teams, navigating high-pressure situations, or helping clients solve their most pressing business challenges, Brooke consistently inspires confidence and alignment. Colleagues describe her as the person who can step into any situation and immediately add value through insight, structure, and decisive leadership.
Brooke is more than a subject matter expert and trusted client partner; she is a growth driver, capability builder, respected industry authority, and influential leader whose contributions continue to strengthen our clients, our people, and our business. Her impact, leadership, and results make her exceptionally deserving of recognition as a Women of Excellence honoree.
