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THOUGHT LEADERSHIP

Cywinski Brings Strategic Caliber to Client Leadership Team

17 Oct 2023

The Mars Agency has appointed Todd Cywinski to Group Senior Vice President of Client Leadership. Cywinski will lead a portfolio of The Mars Agency’s client accounts and teams focused on CPG and BevAlc sectors.

“Todd brings a unique blend of authenticity, care, and passion to guiding his clients to meet their business goals,” said Issler. “Todd’s reputation and commitment to crafting tailored, integrated programs, will enable The Mars Agency to pursue deeper and more impactful engagements with our team, key partners, and clients.”

Cywinski’s 30-year career spans agency, consulting, and industry roles, driving success for global Fortune 500 brands through holistic marketing programs. He has held executive positions in integrated content marketing, including as EVP, Client Strategy and Chief Growth Officer for Imagination where he provided oversight of all client relationships and spearheaded agency growth initiatives for 11 years. Cywinski also held executive marketing roles for Bank of America and HSBC. In addition, he led integrated CRM and marketing strategy as a consultant at CGI/AMS, a $1B global consulting firm.

“I’m thrilled to be a part of a team that is wholeheartedly dedicated to fostering growth,” remarked Cywinski. “The Mars Agency’s impressive market momentum and ability to swiftly seize growth opportunities is inspiring. I am eager to not only maintain the agency’s strong reputation for client service, work quality, and outstanding company culture, but to contribute to helping the company continue to elevate its position of strengthening the commerce marketing space.”

Cywinski is among the latest new hires at The Mars Agency, which recently named Kellie Moran as Executive Vice President of Operations, Katrina Smart as Commerce Media Director for Europe, and Martyn Farmer as VP of Business Leadership in its Berlin, Germany, office. In Australia, Gavin McColl joined as eCommerce Director, Jeremy Hagnere as Retail Media Director.

About The Mars Agency

The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, they connect people, technology and intelligence to make clients’ business better today than it was yesterday. Mars’ industry-leading MarTech platform, Marilyn®, helps marketers understand the total business impact of their commerce marketing, enabling them to make better decisions, create connected experiences and drive stronger results. Learn more at www.themarsagency.com and meetmarilyn.ai.

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