by Mars United Commerce | Apr 30, 2024 | Amazon, Ecommerce, Walmart
Cyber 5, the name bestowed on the sales window from Thanksgiving to Cyber Monday, has become a massive tentpole event that is critically important to holiday-season success for many brands. More than 200 million U.S. consumers shopped over the extended Cyber 5 weekend...				
					
			
					
											
								
							
					
															
					
					 by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...				
					
			
					
											
								
							
					
															
					
					 by Mars United Commerce | Apr 24, 2024 | Uncategorized
Welcome back to our monthly eComm news! This month we are looking at some fun and inspiring work that has taken place over the last month, including April Fools Day, brand collaborations and a look back at Easter spending trends and what that means for planning 2025....				
					
			
					
											
								
							
					
															
					
					 by Mars United Commerce | Apr 22, 2024 | Connected Commerce, Ecommerce
By Lindsey Simcik & Kristin Wall, Mars United Commerce By 2027, 70% of all sales will be digitally influenced, according to Forrester. But as the shopper’s path to purchase becomes increasingly intermingled with their digital lifestyles, we could argue that the...				
					
			
					
											
								
							
					
															
					
					 by Mars United Commerce | Apr 16, 2024 | Retail Media, RetailerCX
By Michele Roney, Mars United Commerce Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals. Mars United Commerce is excited to unveil the rebranding of...