by Mars United Commerce | Aug 19, 2025 | Uncategorized
Retailers and brands generally have the same end goals in sight as they work to build an effective channel for shopper engagement and conversion By Andy Howard, Mars United Commerce Once considered little more than a bolt-on channel with limited, niche tactics to...
by Mars United Commerce | Aug 18, 2025 | Insights & Measurement, Retail Media
Over the last decade, retail media at many brand organizations has evolved from a unique new advertising channel to a cornerstone of commerce marketing strategy. But while activation — and the investments supporting it — have increased dramatically, standards and...
by Mars United Commerce | Aug 5, 2025 | Retail Consultancy, Retail Intelligence, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Publicis Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers and...
by Mars United Commerce | Aug 4, 2025 | Connected Commerce, Kroger, Retail Media
Mars United’s Commerce Media team provide a few thoughts on the unification of retail media, insights, and loyalty marketing services at the nation’s largest grocer. Kroger last week formally unveiled the unification of its Kroger Precision Marketing retail media...
by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
