by Mars United Commerce | Jan 14, 2026 | Connected Commerce, Organizational Excellence, Retail Media
As retail media networks continue moving into physical retail, commerce marketers should develop creative strategies tailored to specific shoppers and environments. The critical role that creative plays in driving shopper engagement and conversion is often overlooked...
by Mars United Commerce | Jan 9, 2026 | Innovation, Organizational Excellence
By Amanda Wineland, Mars United Commerce Some think automation is the magic solution for all marketing. Some think automation is the death of emotional engagement. What if they’re both right and wrong? I have been in the shopper marketing space for more than 20 years...
by Mars United Commerce | Jan 7, 2026 | Clarity in Commerce, Connected Commerce, Organizational Excellence
Mars United spoke with longtime client, partner and colleague Stephen Chriss, VP of Enterprise Omni-Commerce at The Campbell’s Company, on the eve of his induction into the Path to Purchase Institute Hall of Fame last November. Chriss discussed the evolution of the...
by Mars United Commerce | Jan 6, 2026 | Connected Commerce, International, Retail Media
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe as they work to improve and expand their capabilities and...
by Mars United Commerce | Dec 17, 2025 | Amazon, Ecommerce, Innovation, Kroger, Walmart
Mars United presents the fifth edition of its cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites. To download the report, fill out the form below. The digital shelf keeps shrinking. The impact of...
