by Mars United Commerce | Jan 26, 2026 | Connected Commerce, Ecommerce, Retail Media, Uncategorized
Six key themes from retail’s annual blockbuster event, where agentic commerce and other forms of AI activation basically stole the show. “If you haven’t noticed, every single exhibitor at NRF is an AI company.” Publicis Groupe Chief Commerce Strategy Officer...
by Mars United Commerce | Jan 14, 2026 | Uncategorized
Agentic search platforms for shoppers and AI-enabled efficiency tools for advertisers are dominating industry discussions these days. But retail media networks also continue to make strides in expanding their media offerings, enhancing their targeting and measurement...
by Mars United Commerce | Aug 19, 2025 | Uncategorized
Retailers and brands generally have the same end goals in sight as they work to build an effective channel for shopper engagement and conversion By Andy Howard, Mars United Commerce Once considered little more than a bolt-on channel with limited, niche tactics to...
by porterc | Mar 31, 2025 | Commerce Media, Ecommerce, Insights, Insights & Measurement, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence, Uncategorized
ANZ Retail Media Industry on the Cusp of Maturity as Innovation Accelerates To download the report, fill out the form below. Mars United Commerce has unveiled the fourth edition of its ANZ Retail Media Report Card, offering a comprehensive benchmark analysis of the...
by Mars United Commerce | Jan 29, 2025 | Uncategorized
Mars United VP-Analytics Prabhpreet Sidhu outlines an actionable method for building internal processes that can drive excellence in marketing measurement. 1. Cultivate a measurement-focused culture through daily data reviews, cross-team knowledge sharing, and...
by Mars United Commerce | Nov 19, 2024 | Uncategorized
Why commerce marketers need to rethink their definition of the path to purchase By Amanda Danish-Wineland, Mars United℠ Commerce To download the report, fill out the form below. The path to purchase has been one of the guiding principles of commerce marketing since...
