by Mars United Commerce | Aug 22, 2023 | Amazon, Insights & Measurement
By Jack Lindberg, The Mars Agency Data clean rooms are a powerful tool that lets advertisers and retailers safely and effectively leverage their respective data assets for mutual benefit. They provide a secure environment for collaboration while ensuring strict...
by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
by Mars United Commerce | May 17, 2023 | Insights & Measurement
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers. By Katherine Barks Steady inflation and ongoing economic uncertainty have sparked anxiety levels among shoppers that haven’t been seen since the start...
by Mars United Commerce | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
by Mars United Commerce | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by Mars United Commerce | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
