by Mars United Commerce | Oct 17, 2023 | Connected Commerce, Insights & Measurement, Marilyn
Mars United’s commerce marketing technology platform is helping brands improve media performance by 21% Mars United Commerce has unveiled the latest generation of its Marilyn technology platform, which has been redesigned to give clients full visibility into the total...
by Mars United Commerce | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by Mars United Commerce | Sep 27, 2023 | Insights & Measurement, Retail Media
Measurement standards for retail media will help brands make better ‘apples to apples’ comparisons across ad platforms By Kelly Kachnowski, The Mars Agency This month, the IAB Retail Media Measurement Working Group, in collaboration with the Media Rating Council,...
by Mars United Commerce | Aug 22, 2023 | Amazon, Insights & Measurement
By Jack Lindberg, The Mars Agency Data clean rooms are a powerful tool that lets advertisers and retailers safely and effectively leverage their respective data assets for mutual benefit. They provide a secure environment for collaboration while ensuring strict...
by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
by Mars United Commerce | May 17, 2023 | Insights & Measurement
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers. By Katherine Barks Steady inflation and ongoing economic uncertainty have sparked anxiety levels among shoppers that haven’t been seen since the start...
