by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
by Mars United Commerce | Nov 16, 2022 | Innovation, Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
by Mars United Commerce | Oct 6, 2022 | Connected Commerce, Innovation, Success Stories
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS® Rookie Mistake of the Year” campaign, which the iconic Mars candy...
by Mars United Commerce | Jun 29, 2022 | Connected Commerce, Innovation, Success Stories
Mars’ annual campaign brings back SKITTLES® Pride Packs to support the LGBTQ+ community, but this time with a splash of color. Taste the rainbow and see it in multiple new ways. For this year’s limited-edition Pride Packs, Mars SKITTLES® is sharing their rainbow with...
by Mars United Commerce | Feb 9, 2022 | Innovation, Retail Intelligence
By Brian Hutchinson, The Mars Agency We’re living in an incredibly interesting time for retail and in-store merchandising. In the post-COVID world, we’re seeing changes in shopper behavior, changes in digital technology, and changes in the ways retailers...
by Mars United Commerce | Nov 1, 2021 | Connected Commerce, Innovation, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...
