by Mars United Commerce | Dec 11, 2023 | Connected Commerce, Retail Intelligence, Retail Media
The holidays are a critical sales season that inspire retailers to conduct tentpole marketing events across all of their shopper engagement platforms. At CVS Media Exchange (CMX), the retail media network for the nation’s second-largest drugstore chain, that involves...
by Mars United Commerce | Nov 28, 2023 | Connected Commerce, Retail Intelligence
Six tips for building effective strategic partnerships with the nation’s largest — and still-growing — grocer. The grocery industry is anxiously awaiting the FTC’s final decision on the planned merger of Kroger and Albertsons, which the companies are hopeful will...
by Peter Breen | Nov 28, 2023 | Ask Marilyn, Connected Commerce, Ecommerce, Retail Media
The following article presents agenda highlights from P2PI Live, the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals. This year’s event was held in St. Louis from Nov. 7-9. Return on Relationship: The New ROAS Conversations...
by Mars United Commerce | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Mars United Commerce | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by Mars United Commerce | Nov 2, 2023 | Connected Commerce, Customer Development, Retail Intelligence
For years now, Dollar General has almost single-handedly dispelled the notion that brick-and-mortar retail could possibly be declining by opening more than 1,000 new stores each year. The value channel leader won’t quite hit that mark in 2023, after announcing in June...
