by Mars United Commerce | Jan 4, 2024 | Connected Commerce, Insights, International
Mars United Commerce UK examines what brands and retailers around the globe can do to keep discerning shoppers loyal in the new year. In today’s retail landscape, brands and retailers are constantly looking for innovative strategies to stay ahead of the curve and...
by Mars United Commerce | Jan 3, 2024 | Connected Commerce, Ecommerce, Insights & Measurement
NRF reports that retail media was a $45 billion market in 2023 and will continue to grow by about $10 billion this year. So, it’s more important than ever to be sure you’re on the right track. Join us at NRF’s premier one-day event, “What’s in Store for Retail...
by Mars United Commerce | Jan 2, 2024 | Connected Commerce, Insights & Measurement, Retail Media, Retailer Intelligence
Twelve of Mars United Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2024 — along with some things that should happen, but probably won’t. Kandi ArringtonGroup SVP, Customer...
by Mars United Commerce | Dec 15, 2023 | Amazon, Connected Commerce, Ecommerce
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts. From all the evidence so far, Amazon seems to be having another strong holiday season. The ecommerce...
by Mars United Commerce | Dec 14, 2023 | Commerce Media, Connected Commerce
Originally published by Path to Purchase Institute. Nearly all commerce marketing veterans agree that the classic structure of CPG organizations has been obsolete for a number of years. Now it’s starting to become a significant obstacle to business growth. The rigid...
by Mars United Commerce | Dec 12, 2023 | Connected Commerce, Insights, Retail Media, Uncategorized
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. Download the report here. Welcome to the fifth edition of Mars United Commerce’s industry scorecard. The first step in refreshing the introduction to our...
