by Mars United Commerce | Jan 26, 2023 | Connected Commerce
By Brian Higdon, The Mars Agency Help! ChatGPT has taken over a whole lot of my free time. So when I was thinking the other day of use cases for ChatGPT within retail and consumer goods, I naturally asked ChatGPT, and it said: Customer service & chatbots Order...
by Peter Breen | Jan 24, 2023 | Commerce Media, Connected Commerce, Innovation
The Mars Agency presents a recap of the sights, sounds, and autonomous vehicles that caught our attention at CES 2023. Great news for anyone in the market for an autonomous lawnmower: You have plenty of options. Here are some other no-longer-futuristic product...
by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
by Mars United Commerce | Jan 3, 2023 | Connected Commerce
Ten multi-talented and multi-channeled leaders from Mars United’s Commerce Practice examine the trends that will shape the industry in 2023 — along with some things they hope will happen, but probably won’t. Plus, we evaluate how well our forecasters did...
by Mars United Commerce | Dec 14, 2022 | Clarity in Commerce, Connected Commerce
Ken Barnett, The Mars Agency’s Executive Chairman, discusses “What’s Next for Commerce Marketing.” Our industry has faced a great deal of disruption in the last few years: in the way shoppers behave, the way brands engage with shoppers, and the way...
by Mars United Commerce | Dec 8, 2022 | Connected Commerce
By Courtney Crossley, The Mars Agency For many shoppers, the act of buying has become a fluid activity across digital and in-store environments. We’ve returned to a “net normal” where many consumers have become hybrid shoppers, flexing back and forth between the two...
