by Mars United Commerce | Jun 22, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce
Ten key themes on the future of commerce marketing from Shoptalk Europe 2023. Whatever the primary objective might be for your new shopper engagement strategy, retail media plan, generative AI adoption or revamped in-store activation, it also needs to deliver...
by Mars United Commerce | May 17, 2023 | Connected Commerce
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | May 10, 2023 | Connected Commerce, Retail Intelligence
A report from the Global Pet Expo finds category shoppers looking for similar solutions for themselves and their pets. By Shannon Cloversettle, The Mars Agency As I walked the floor at this year’s Global Pet Expo in Orlando and experienced the obvious integration of...
by Mars United Commerce | May 7, 2023 | Connected Commerce, Innovation
The Mars Agency has teamed up with several cutting-edge solution providers to usher Mars Wrigley’s STARBURST® brand into the metaverse, with a campaign that literally adds greater dimension to the brand experience. In a concept featuring several industry “firsts,”...
