by Mars United Commerce | Dec 6, 2023 | Amazon, Commerce Media, Retail Media
Download your copy of the Retail Media Report Card: Europe here. With IAB predicting that the retail media industry in Europe will reach €25B by 2027, there is a huge amount of growth to be had — and fast. As the market continues to grow and more and more retail media...
by Mars United Commerce | Dec 4, 2023 | Amazon, Ecommerce, Insights, Walmart
Consumer spending on Black Friday rose 2.5% in 2023 compared to the prior year, with ecommerce sales rising 8.5% and in-store purchases increasing 1.1%, according to Mastercard’s SpendingPulse. That’s a fairly impressive number considering that many U.S. consumers are...
by Mars United Commerce | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Mars United Commerce | Nov 6, 2023 | Amazon, Ecommerce, Retail Media
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event. If you’ve never heard of unBoxed, there’s a good chance you don’t work with Amazon Ads. If you have heard of unBoxed, there’s a good chance you either...
by Mars United Commerce | Oct 24, 2023 | Amazon, Company News, Ecommerce
Today at Amazon unBoxed, The Mars Agency launched new enhancements to its Marilyn Ecommerce Insights Suite, introducing a global full-service insights suite designed to accelerate and enhance existing end-to-end Amazon capabilities. The enhanced platform provides the...
by Mars United Commerce | Oct 10, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
