by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
by Mars United Commerce | Feb 17, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days and CPG organizations debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical than ever. CPGs have...
by Mars United Commerce | Feb 15, 2022 | Ecommerce, Retail Media
The following analysis is the third in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. Quality vs. Quantity? Both count. As...
by Mars United Commerce | Feb 11, 2022 | Company News
The Mars Agency has strengthened its growing business in Canada by building up the executive management ranks. At the top, the agency has expanded the purview of Darren Keen, CEO International Markets, to encompass the agency’s business and growth efforts in the...
by Mars United Commerce | Feb 9, 2022 | Innovation, Retail Intelligence
By Brian Hutchinson, The Mars Agency We’re living in an incredibly interesting time for retail and in-store merchandising. In the post-COVID world, we’re seeing changes in shopper behavior, changes in digital technology, and changes in the ways retailers...
