by Mars United Commerce | Nov 15, 2021 | Company News, Connected Commerce, Success Stories
The Mars Agency received industry accolades for its connected commerce expertise this month when The Path to Purchase Institute unveiled the winners of its inaugural OmniShopper Awards during the Path to Purchase Live conference. The agency won the In-Store Digital...
by Mars United Commerce | Nov 14, 2021 | Retail Intelligence, Retail Media
By Courtney Crossley, VP-Commerce Media, The Mars Agency On Oct. 20, Kroger announced plans to launch a private marketplace (PMP) that will allow brands and agencies to buy offsite media in conjunction with the retailer’s Kroger Precision Marketing network through a...
by Mars United Commerce | Nov 11, 2021 | Company News
Four leaders from The Mars Agency were recognized for their outstanding achievements by the Path to Purchase Institute’s Women of Excellence Awards. The awards celebrate our industry’s most talented female marketers, retailers, agency executives and...
by Mars United Commerce | Nov 11, 2021 | Insights & Measurement, Organizational Excellence
This month, Kelly Kachnowski was named a winner in the Technology category of the Path to Purchase Institute’s 6th annual Women of Excellence competition. The following is a profile of the qualities and characteristics that earned her the award. Kelly Kachnowski...
by Mars United Commerce | Nov 8, 2021 | Ecommerce, Kroger, Retailer Intelligence
By John Willkom, SVP, eCommerce, The Mars Agency Kroger, the country’s leading grocery retailer, announced two huge moves last week that have the industry buzzing. First, a partnership with Bed Bath & Beyond will sell home and baby products in a phased three-step...
