by Mars United Commerce | Mar 1, 2022 | Connected Commerce, Organizational Excellence
Dramatic changes in shopper behavior and retailer strategy have created new obstacles for effective sales and marketing that, to be blunt, the traditional brand organization is not built to overcome. This special report explains why brand organizations must adopt a...
by Mars United Commerce | Feb 28, 2022 | Ecommerce, Insights
The impact of Generation, Purpose & Store on shopping behavior. By Theresa Lyons & Katie Butler, The Mars Agency If you work in the marketing industry, you’ve no doubt seen this phrase more than once: Right message. Right time. Right place. But the average...
by Mars United Commerce | Feb 22, 2022 | Company News, Creative Excellence, Success Stories
A freestanding insert designed to help Campbell Soup Company introduce a new look for its classic soup can packaging while driving sales earned recognition this month as winner in the “Brand Refresh” category of the second-annual Best of Sellcheck Awards. Distributed...
by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
by Mars United Commerce | Feb 17, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days and CPG organizations debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical than ever. CPGs have...
