by Mars United Commerce | Apr 21, 2022 | Insights & Measurement, Retail Intelligence
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Apr 19, 2022 | Connected Commerce, Organizational Excellence
“The convergence of media, entertainment and commerce has blurred the lines between marketing and sales.” That statement was made by Unilever earlier this month as the consumer packaged goods giant announced a small yet dramatic change in the title for one of its...
by Mars United Commerce | Apr 18, 2022 | Company News, Organizational Excellence
Global Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands The Mars Agency, a global commerce marketing agency, announced today that it will forge a new international partnership with Australian retail activation agency XPO Brands....
by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
by Mars United Commerce | Apr 13, 2022 | Success Stories, Walmart
A campaign created by Henkel and The Mars Agency to engage consumers with the company’s laundry care brands at Walmart has been named a winner in the Association of National Advertisers’ 39th Annual REGGIE Awards competition. Recognized in the Rebranding,...
