by Mars United Commerce | Oct 24, 2022 | Retail Intelligence, Walmart
Retail Intelligence from: As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Organizational Excellence, Success Stories
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors in the Path to Purchase Institute’s OmniShopper Awards program. “SKITTLES® Pride It Forward At Walmart,” an evergreen campaign designed to help shoppers join with...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
by Mars United Commerce | Oct 20, 2022 | Mars Studios, Organizational Excellence, Success Stories
Winner of a 2023 REGGIE Award for Best Promotion Marketing and P2PI’s 2022 OmniShopper Award for Best In-Store Digital Activation. Objectives: The campaign’s primary objective was to increase sales of fluid dairy milk. Effectiveness would be measured by...
by Mars United Commerce | Oct 19, 2022 | Clarity in Commerce, Connected Commerce
Henkel Consumer Brands’ VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.” These days, most CPG organizations acknowledge the need to set aside the traditional marketing practices that have long...
