by Mars United Commerce | May 2, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following is the final article in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage,” while the second looked at “Picking the Ideal...
by Mars United Commerce | May 2, 2023 | Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | May 1, 2023 | Company News
What does the future have in store for commerce marketing? What changes can we anticipate from shoppers in the coming months, coming year, and even coming years — if we can anticipate that far ahead? If the first quarter’s industry events such as CES NRF and...
by Mars United Commerce | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by Mars United Commerce | Apr 21, 2023 | Company News
Spring is in bloom and so are these new hires! The Mars Agency continued to grow in March with 16 additions across many facets of the business. Joining are Customer Development ranks are: Madison Buckby (right) as Senior Account Executive in the Grocery channel for...
