by Mars United Commerce | Apr 19, 2023 | Clarity in Commerce
Conagra Brands’ Senior Director discusses “Connecting the Dots Between Shopper and Commerce Marketing.” To watch other episodes of Clarity in Commerce, click here. With the definition of “retail” changing substantially in recent years as consumers adopted various new...
by Mars United Commerce | Apr 19, 2023 | Connected Commerce, Innovation, Retail Intelligence
Technology trends in the commerce marketing space may shift from year to year, but one thing never changes: the need for brands and retailers to find more effective ways to influence shoppers. Another thing that never changes is the importance of the brick-and-mortar...
by Mars United Commerce | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
by Mars United Commerce | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by Mars United Commerce | Apr 6, 2023 | Company News
A breakthrough shopper marketing campaign using cutting-edge technology to reposition milk as a performance drink for active families has earned accolades for MilkPEP and The Mars Agency in the Association of National Advertisers’ 40th Annual REGGIE Awards...
