by Mars United Commerce | Jul 11, 2023 | Connected Commerce, Retail Media
There are still plenty of spaces to fill, but brands and retailers are working more off the same scorecard these days. Download a copy of this report here: Winning at Retail Media Bingo It’s pretty common for a marketing conference to be dominated by a handful of...
by Mars United Commerce | Jul 7, 2023 | Connected Commerce, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions brands ask about retail media strategy. You can’t achieve maximum results from retail media when it’s managed in a silo. The strategy that guides our work with...
by Mars United Commerce | Jul 5, 2023 | Ecommerce
A three-phase plan for indirectly capitalizing on Amazon’s blockbuster annual sales event. Amazon Prime Day is often called the Super Bowl of Ecommerce for the massive attention that it receives: 68% of U.S. consumers recently told Jungle Scout that they’re “likely”...
by Mars United Commerce | Jul 3, 2023 | Company News
As summer temperatures began to rise in June, hiring activity at The Mars Agency heated up in similar fashion. Joining our Customer Development team are: Shelby Harrison (right) as Director on the Walmart team for Mars Wrigley. Mariella Cardenas as Manager of Regional...
by Mars United Commerce | Jun 29, 2023 | Uncategorized
By Julie Argonis, The Mars Agency Last week’s announcement that marketing services company Neptune Retail Solutions will acquire Coupons.com parent Quotient Technology sent a bit of a shockwave through the industry. The merger unites Quotient’s innovative technology...
