by Mars United Commerce | Jun 14, 2023 | Amazon, Ecommerce
A monthly Amazon Update from The Mars Agency’s Ecommerce practice As competition in the retail media marketplace continues to intensify and the dominance of digital advertising’s triopoly (also including Google and Facebook) wanes, Amazon has been working...
by Mars United Commerce | Jun 12, 2023 | Company News, Connected Commerce, Success Stories
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s...
by Mars United Commerce | Jun 9, 2023 | Company News
The Mars Agency kicked off its 10th annual internship program in May. The program seeks college juniors or seniors pursuing a degree in marketing, advertising, business or related area, prioritizing those with interests, previous internships or projects in commerce...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce
Ten key themes on the future of commerce marketing from Shoptalk Europe 2023. Whatever the primary objective might be for your new shopper engagement strategy, retail media plan, generative AI adoption or revamped in-store activation, it also needs to deliver...
