by Mars United Commerce | Jun 22, 2023 | Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: How do you compare results across retailer media networks when attribution windows vary so...
by Mars United Commerce | Jun 22, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Jun 21, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace continues to grow and mature, the call for industry standards is getting louder. Until now, retail media networks have largely been using use their own templates and practices...
by Mars United Commerce | Jun 16, 2023 | Company News
The Mars Agency continued to build out its functions and capabilities with 16 new hires in May. Bolstering the capabilities of our proprietary Marilyn Commerce Marketing Platform are: Nishant Narayan as Senior Business Intelligence Developer. Harshil Patel (right) as...
by Mars United Commerce | Jun 15, 2023 | Ecommerce
Four key trends from one of the industry’s leading events: external traffic, AI, marketplaces, and authenticity By Michael Tennant, The Mars Agency As part of an ongoing quest to keep our finger on the pulse of the global ecommerce landscape, The Mars Agency visited...
