by Mars United Commerce | Sep 27, 2023 | Insights & Measurement, Retail Media
Measurement standards for retail media will help brands make better ‘apples to apples’ comparisons across ad platforms By Kelly Kachnowski, The Mars Agency This month, the IAB Retail Media Measurement Working Group, in collaboration with the Media Rating Council,...
by Mars United Commerce | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by Mars United Commerce | Sep 27, 2023 | Company News
This month, Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition. The following is a profile of the qualities and...
by Mars United Commerce | Sep 27, 2023 | Amazon, Ecommerce
A report from Accelerate 2023: Amazon is listening intently to its Sellers and working hard to alleviate the various challenges they face. By Michael Bond, The Mars Agency The Accelerate conference is always my favorite event on Amazon’s annual calendar, and my...
by Mars United Commerce | Sep 13, 2023 | Connected Commerce, Retail Intelligence
Six tips for building effective strategic partnerships with the world’s largest retailer “Around the world, our customers and members are prioritizing value and convenience. They’re shopping with us across channels — in stores, Sam’s Clubs, and they’re driving...
