by Mars United Commerce | Jun 24, 2024 | Commerce Media, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Jun 20, 2024 | Commerce Media
In the last few years, the commerce marketing world has focused most of its attention on retail media — and understandably so, given that eMarketer expects spending in that area to reach $106 billion by 2027. What hasn’t been examined nearly as much is the other side...
by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...
by Mars United Commerce | Jun 7, 2024 | Amazon, Ecommerce, Retail Media
The designation reflects the company’s ongoing efforts to build a deeply collaborative relationship for its clients. Mars UnitedSM Commerce is proud to announce that it has earned Advanced Partner status from Amazon Ads. The achievement reflects the company’s...
