by Mars United Commerce | Oct 2, 2024 | Amazon, International, Retail Media
To download the Report Card, fill out the form below. Retail media ad spending is expected to reach €127 billion globally this year. That number not only represents a 22% increase over 2023, it also reflects a 23% rise in the estimate we provided this past spring in...
by Mars United Commerce | Oct 1, 2024 | Success Stories
The following article is a case study for “KittenWise,” a campaign developed by Mars Petcare and Mars UnitedSM Commerce that earned a 2024 OmniShopper Award for Best Digital Mass Media Activation from the Path to Purchase Institute. Objectives In summer 2023,...
by Mars United Commerce | Sep 30, 2024 | Uncategorized
Returning to track the evolving capabilities of retail media networks in Australia and New Zealand, Mars United Commerce explores the quickly maturing capabilities of 11 networks and the implications for marketers and sales teams. To download the report, fill out the...
by Mars United Commerce | Sep 30, 2024 | Retailer Intelligence
How to move from transactional to transformational by optimizing every level of customer interaction By Kandi Arrington & Meghan Heltne, Mars UnitedSM Commerce Despite all the changes that have taken place in the industry over the last decade, a brand’s...
by Mars United Commerce | Sep 25, 2024 | Amazon, Kroger, Retail Media, Target, Walmart
The industry’s most informative cross-network assessment guide evaluates 82 capabilities at 19 leading platforms. To download the report, fill out the form below. Industry forecasters might be running out of comparisons for retail media ad spending, which is now...
