For a copy of the Retail Media Report Card ANZ, fill out the form below.
Mars UnitedSM Commerce is pleased to release the 3rd edition of our ANZ Retail Media Report Card, an effective resource for evaluating the capabilities of leading platforms in the region across the key criteria needed to optimally plan, execute and measure effective retail media programs.
The report evaluates the capabilities of 11 leading networks across the grocery, pharmacy, liquor and ecommerce sectors in Australia and New Zealand while examining a total of 65 capabilities across five key performance areas: Targeting, Measurement & Reporting, Media Opportunities, Innovation, and Partnership. It also identifies the “table stakes” capabilities that indicate a baseline average across network offerings.
“As retail media’s role within the marketing landscape continues to grow, brands increasingly need help understanding the breadth of options that are available and the most effective ways to use them” explains Sally Tobin, Managing Director-APAC at Mars United. “We’re happy to share some of our expertise to help the industry at large make sense of all the complexity in this sector.”
The Report Card tracks overall industry trends to assess how well each network is keeping pace with the demands of both brand partners and shoppers. This edition explores a marketplace that is quickly “growing up” as networks develop sophisticated tools that have evolved to include precision audience targeting, advanced first-party data capabilities, stronger and more extensive measurement resources, and the media opportunities needed to meet advertiser demand and stay ahead of the competition.
The commerce media experts at Mars United update each Report Card with the latest information so brands can track the progress of existing networks such as Coles 360, Cartology, and Amazon Ads, along with the emergence of new players like David Jones Amplify.
“Platforms are innovating their offerings, striving to match the dynamic, more advanced mediascape found in the US and Europe,” says Dani Carlo, Mars United’s ANZ Commerce Media & Measurement Director. “It’s thrilling to see how new competition is driving the market forward, challenging established players to elevate their game as the sector navigates through growing pains.”
“This public Report Card represents a small portion of the work we do with clients to help them identify opportunities and optimise the full potential of retail media,” explains Tobin. “But with benchmarking still elusive in the local market, we think it can help brands get started in gaining a clearer picture of what’s happening in the marketplace.”
For a copy of the Retail Media Report Card ANZ, fill out the form below.
