by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
by Mars United Commerce | Jul 28, 2025 | Connected Commerce, Insights & Measurement, Retail Media
Publicis Commerce VP-Analytics Prabhpreet Sidhu reports back from the IAB Measurement Leadership Summit, an invitation-only event that unites 100+ data and measurement executives from across the advertising industry. Advertising practitioners are making great strides...
by Mars United Commerce | Jul 21, 2025 | Retail Media, Retailer Intelligence
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the...
by Mars United Commerce | Jul 3, 2025 | Connected Commerce, Organizational Excellence
Six takeaways from Cannes Lions 2025 all point to the same conclusion: commerce marketing continues to thrive By Rob Rivenburgh, Publicis Commerce I made my first trip to the Cannes Lions Festival of Creativity last month. I came away impressed, energized, and...
by Mars United Commerce | Jul 1, 2025 | Retail Consultancy, Retail Media, RetailerCX
With the right customer data, audience access, and organizational commitment, consumer service providers can stake their own claim to media dollars By Michele Roney, Retailer CX No, you can’t technically operate a retail media network. But you can use the same...
