by Mars United Commerce | Nov 2, 2022 | Retail Intelligence, Retail Media
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as...
by Mars United Commerce | Oct 26, 2022 | Clarity in Commerce, Retail Media
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.” Ad spending through retail media is expected to skyrocket 300% to $61 billion by 2025, according to eMarketer, and retailers of all shapes, sizes, and...
by Mars United Commerce | Sep 19, 2022 | Connected Commerce, Retail Media
Mars United Commerce is presenting a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 When it comes to the rapidly growing landscape for retail...
by Mars United Commerce | Sep 7, 2022 | Connected Commerce, Retail Media
The most thought-provoking statistic presented from the stage at Commerce Week this summer was probably this one: 80% of CEOs are looking to marketing to drive revenue growth. If that statistic is accurate, then exactly what do the other 20% of CEOs expect from their...
by Mars United Commerce | Aug 23, 2022 | Retail Intelligence, Retail Media
By Victoria Van Dusen, The Mars Agency How do I maximize my media investment with Walmart Connect? That’s a question being asked by a lot of commerce marketers these days. And while many marketers are probably searching for the answer by examining first-party data and...
by Mars United Commerce | Aug 18, 2022 | Ecommerce, Retail Media
We are very excited to see Walmart.com reintroduce enhanced content to product detail pages, a move that will help brands drive stronger shopper engagement and conversion on the site. According to the retailer, rich media in all formats will fully return to the...
