by Mars United Commerce | Aug 20, 2025 | Retail Media, Retail Solutions, Retailer Intelligence
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the initiatives that are...
by Mars United Commerce | Aug 18, 2025 | Insights & Measurement, Retail Media
Over the last decade, retail media at many brand organizations has evolved from a unique new advertising channel to a cornerstone of commerce marketing strategy. But while activation — and the investments supporting it — have increased dramatically, standards and...
by Mars United Commerce | Aug 4, 2025 | Connected Commerce, Kroger, Retail Media
Mars United’s Commerce Media team provide a few thoughts on the unification of retail media, insights, and loyalty marketing services at the nation’s largest grocer. Kroger last week formally unveiled the unification of its Kroger Precision Marketing retail media...
by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
by Mars United Commerce | Jul 28, 2025 | Connected Commerce, Insights & Measurement, Retail Media
Publicis Commerce VP-Analytics Prabhpreet Sidhu reports back from the IAB Measurement Leadership Summit, an invitation-only event that unites 100+ data and measurement executives from across the advertising industry. Advertising practitioners are making great strides...
by Mars United Commerce | Jul 21, 2025 | Retail Media, Retailer Intelligence
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the...
