by Mars United Commerce | Aug 16, 2022 | Connected Commerce, Insights & Measurement
Steve McGowan, Head of Shopper Activation and Strategic Partnerships at Mondelez International, outlines the multiple benefits his organization has gained by aligning all their commerce marketing planning and post-analytics activity into one advanced, intuitive...
by Mars United Commerce | Jul 8, 2022 | Connected Commerce, Insights & Measurement
A look at six prominent themes from ShopTalk Europe 2022 The metaverse might be top of mind for commerce marketers these days, and technology is certainly driving much of the innovation across the industry. But even the most tech-savvy, forward-thinking marketer...
by Mars United Commerce | Jun 23, 2022 | Insights & Measurement, Retail Intelligence
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | Jun 13, 2022 | Ask Marilyn, Insights & Measurement, Marilyn, Retailer Intelligence
For many commerce marketing organizations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend based simply on...
by Mars United Commerce | Apr 21, 2022 | Insights & Measurement, Retail Intelligence
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Mar 16, 2022 | Ask Marilyn, Insights & Measurement, Marilyn
Against the backdrop of a life-altering pandemic, the world has changed in numerous ways over the last two years as concerns over social justice, economic inequality and environmental protection have reached all-time highs among many consumers. Should these heightened...