by Mars United Commerce | Oct 18, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days, the rise of alcohol sales online and brands debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical...
by Mars United Commerce | Oct 17, 2022 | Company News, Insights & Measurement
The Mars Agency, an industry leader in connected commerce, today announced a new strategic partnership with Analytic Index, a next-generation data platform, that is intended to bring new and unprecedented levels of data and commerce intelligence to Mars’ proprietary...
by Mars United Commerce | Aug 16, 2022 | Connected Commerce, Insights & Measurement
Steve McGowan, Head of Shopper Activation and Strategic Partnerships at Mondelez International, outlines the multiple benefits his organization has gained by aligning all their commerce marketing planning and post-analytics activity into one advanced, intuitive...
by Mars United Commerce | Jul 8, 2022 | Connected Commerce, Insights & Measurement
A look at six prominent themes from ShopTalk Europe 2022 The metaverse might be top of mind for commerce marketers these days, and technology is certainly driving much of the innovation across the industry. But even the most tech-savvy, forward-thinking marketer...
by Mars United Commerce | Jun 23, 2022 | Insights & Measurement, Retail Intelligence
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | Jun 13, 2022 | Ask Marilyn, Insights & Measurement, Marilyn, Retailer Intelligence
For many commerce marketing organizations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend based simply on...
