by Mars United Commerce | Mar 30, 2022 | Ecommerce, Retail Media
Onsite search inventory can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms. by Courtney Crossley, The Mars Agency Kroger Precision Marketing, the retail media arm of supermarket giant Kroger Co., this week unveiled a new API that...
by Mars United Commerce | Mar 28, 2022 | Connected Commerce, Ecommerce
By Kristin Wall and Michella Chiu, The Mars Agency Alcoholic beverages are one of the fastest-growing ecommerce categories, having experienced exponential growth since 2019: Sales through the two most important ecommerce channels, online grocery stores and...
by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
by Mars United Commerce | Mar 21, 2022 | Amazon, Connected Commerce, Ecommerce, Kroger, Target, Walmart
The following analysis is the last in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. As we put a bow on our Digital...
by Mars United Commerce | Feb 28, 2022 | Ecommerce, Insights
The impact of Generation, Purpose & Store on shopping behavior. By Theresa Lyons & Katie Butler, The Mars Agency If you work in the marketing industry, you’ve no doubt seen this phrase more than once: Right message. Right time. Right place. But the average...
by Mars United Commerce | Feb 21, 2022 | Commerce Media, Ecommerce, Retail Intelligence
The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line. By Julia Miller, The Mars Agency After experiencing a breakthrough year in 2021, Social Commerce is one of the hottest trends in marketing as we...
