by Mars United Commerce | Apr 28, 2022 | Ecommerce
By Michella Chiu, The Mars Agency At the end of 2020, ecommerce strategists were still discussing the awakening of digital adoption for many shoppers: registering their first online account, making their first purchase, picking up their first online order in-store,...
by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
by Mars United Commerce | Mar 30, 2022 | Ecommerce, Retail Media
Onsite search inventory can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms. by Courtney Crossley, The Mars Agency Kroger Precision Marketing, the retail media arm of supermarket giant Kroger Co., this week unveiled a new API that...
by Mars United Commerce | Mar 28, 2022 | Connected Commerce, Ecommerce
By Kristin Wall and Michella Chiu, The Mars Agency Alcoholic beverages are one of the fastest-growing ecommerce categories, having experienced exponential growth since 2019: Sales through the two most important ecommerce channels, online grocery stores and...
by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
