by Mars United Commerce | Jul 23, 2023 | Ecommerce
The following analysis is the third in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. Read Part 1: Winning Organic...
by Mars United Commerce | Jul 5, 2023 | Ecommerce
A three-phase plan for indirectly capitalizing on Amazon’s blockbuster annual sales event. Amazon Prime Day is often called the Super Bowl of Ecommerce for the massive attention that it receives: 68% of U.S. consumers recently told Jungle Scout that they’re “likely”...
by Mars United Commerce | Jun 29, 2023 | Ecommerce
Several key themes emerge as The Mars Agency’s Ecommerce experts present their forecast for this year’s big event. Since Amazon first launched Prime Day in 2015, commerce marketers across all product categories have come to excitedly anticipate this massive...
by Mars United Commerce | Jun 23, 2023 | Ecommerce
The following analysis is the second in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across six leading retailers. We are excited to shift our...
by Mars United Commerce | Jun 15, 2023 | Ecommerce
Four key trends from one of the industry’s leading events: external traffic, AI, marketplaces, and authenticity By Michael Tennant, The Mars Agency As part of an ongoing quest to keep our finger on the pulse of the global ecommerce landscape, The Mars Agency visited...
by Mars United Commerce | Jun 14, 2023 | Amazon, Ecommerce
A monthly Amazon Update from The Mars Agency’s Ecommerce practice As competition in the retail media marketplace continues to intensify and the dominance of digital advertising’s triopoly (also including Google and Facebook) wanes, Amazon has been working...
