by Mars United Commerce | Apr 4, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the second in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage.” Now that we understand the many benefits of...
by Mars United Commerce | Apr 3, 2023 | Amazon, Ecommerce, Walmart
By Michella Chiu, The Mars Agency Walmart’s recently launched TrendGetter program lets shoppers discover and purchase products from a curated selection that they themselves can help create using image recognition technology. When our team first tested TrendGetter, we...
by Mars United Commerce | Mar 28, 2023 | Amazon, Kroger, Retail Media, Walmart
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape. To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts...
by Mars United Commerce | Mar 3, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the first in a three-part series examining “Game-Changing Ecommerce Partnerships.” The next two articles look at “Picking the Ideal Marketing Partner” and “Activating Your...
by Mars United Commerce | Feb 28, 2023 | Amazon, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Feb 7, 2023 | Amazon
By John Willkom, The Mars Agency With Meta out of the doghouse, the economy improving (I think?), and spring just around the corner, 2023 is setting up to be a banner year! When it comes to developing a winning strategy at Amazon, however, the discussion dominating...
