by Mars United Commerce | Mar 17, 2022 | Retail Intelligence, Target
The following analysis is the first in a series of reports from Mars United Commerce’s Target Customer Development team that will examine the role consumer brands can play in helping the retailer’s mission critical ‘Target Forward’ initiative. This first report looks...
by Mars United Commerce | Mar 16, 2022 | Ask Marilyn, Insights & Measurement, Marilyn
Against the backdrop of a life-altering pandemic, the world has changed in numerous ways over the last two years as concerns over social justice, economic inequality and environmental protection have reached all-time highs among many consumers. Should these heightened...
by Mars United Commerce | Mar 14, 2022 | Insights, Retail Media, Retailer Intelligence
An optimal retail customer experience must satisfy both the functional and emotional needs of shoppers. By Katherine Barks, The Mars Agency For shoppers today, retailer value extends beyond the ability to find and purchase products at a fair price. It’s now about...
by Mars United Commerce | Mar 8, 2022 | Retailer Intelligence, Walmart
A quick look at three services the retailer is using to drive shopper loyalty without discounting prices. Wait — Walmart has a loyalty program? No. Strictly speaking, Walmart doesn’t have a loyalty program. In the traditional sense of the term, loyalty programs...
by Mars United Commerce | Mar 8, 2022 | Retail Media, Retailer Intelligence
By Kat Ussery, The Mars Agency The significance of ecommerce for CPG brands has been catapulted into the future with record-breaking sales during the COVID-19 pandemic. Shopper behavior has changed in many ways. And among the key changes is that shoppers have become...
