by Mars United Commerce | Nov 8, 2022 | Clarity in Commerce, Retail Intelligence
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.” Most of the recent talk about marketing innovation involves digital engagement or alternative fulfillment options. Yet the vast majority of packaged...
by Mars United Commerce | Nov 7, 2022 | Amazon, Retail Media
By Kelly McLane, The Mars Agency Last month, I attended “Amazon unBoxed,” the ecommerce giant’s annual conference for its advertiser and partner community. Amazon used this year’s forum in New York to unveil the new offerings that Amazon Ads is making available...
by Mars United Commerce | Nov 3, 2022 | Connected Commerce, Kroger
By Lindsey Simcik, The Mars Agency Kroger recently unveiled a test of KroGo shopping carts powered by Caper in a beta store outside of Cincinnati, Ohio, a move the retailer is calling “game-changing for checkout.” Since Amazon has been using similar technology of its...
by Mars United Commerce | Nov 2, 2022 | Retail Intelligence, Retail Media
Whichever word you emphasize, ‘retail media’ is having a major impact on strategy across the marketing industry If you agree with all of the comments made from the numerous stages during Advertising Week last month, retail media is as lucrative as the Gold Rush, as...
by Mars United Commerce | Oct 26, 2022 | Clarity in Commerce, Retail Media
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.” Ad spending through retail media is expected to skyrocket 300% to $61 billion by 2025, according to eMarketer, and retailers of all shapes, sizes, and...
